SDW – MedTech & InsurTech Platform

Case Study

About: SDW aimed to build a MedTech and InsurTech portal that partnered with insurance companies to serve a hyper-niche, underserved BIPOC market. The platform was founded by doctors from Columbia University, positioning it as a credible and specialized solution.

Task: The company needed a clear growth plan and strategic insights to ensure market fit, secure partnerships, and scale efficiently. The focus was on product strategy, market research, and financial modeling to lay a strong foundation for expansion.

Action: 

• Developed a growth plan tailored to the niche BIPOC market.

• Conducted market research to validate demand and refine positioning.

• Created a product strategy aligned with insurance industry requirements.

• Built a financial model to assess scalability and revenue potential.

Results:

SDW gained strategic clarity and a data-backed roadmap for expansion. The insights provided helped them refine their offering, identify key market opportunities, and position themselves effectively within the InsurTech space.